Lesson 4: Sending your first newsletter

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What you need to know about email formatting

SalesAutopilot allows you to choose from two types of email formats. The simpler, the plain text format, has no formatting and you can use line breaks, dashes, and asterisks for fragmenting the text. While this may result in simpler looking emails, the great advantage of using plain text emails is that every email client displays them the same way.

The other type of format is the Multipart email, commonly called HTML email. The Multipart format actually includes both the HTML and the plain text version of the email. This is necessary because certain email clients which cannot, or do not want to, display the HTML version will instead display the plain text version. Furthermore, having a plain text version is very important because spam filters are very prone to filtering out emails that come without a plain text version.

You can create both plain text and Multipart emails with SalesAutopilot. Since the commonly used term for Multipart emails is HTML format, we will also refer to Multipart emails as HTML emails.

Creating your first email

If you don't consider yourself to be a technical person, then we recommend that you use the plain text format for creating your first email. If, however, you usually have no difficulty with technical things, then you will probably benefit from using the HTML format right away. Your SalesAutopilot account comes with a wide range of built-in templates, including EDMdesigner templates (beautiful templates and a drag-and-drop email builder), so you will probably find one that can get you started.

HTML emails: design or simplicity?

If you are wondering how many design elements to use in your HTML email, we recommend that that you start with a simpler version and that will actually yield better results. The advantage of simplicity is that it makes the email look like it was written by a person, rather than computer generated and so recipients will be more likely to read it carefully.

Sending emails that reflect your corporate image will prove to be beneficial when you regularly and consistently communicate that image, and your recipients know of, and are expecting some kind of automated communication. This could be in the form of blog alerts, payment confirmations, weekly or monthly newsletters, financial notifications, etc.

You can find out more about the technical know-how of creating, and sending your first email by reading our tutorials here: Create and send emails