Delivery schedule principles
The delivery schedule is the entity by which you can set when an email is being delivered. Some of the delivery schedules are date driven others are event driven. The absolute and relative delivery schedules are related to a date, these are checked regularly in every 10 minutes and evaluated based on the sending date and conditions and if any deliverable email is found MailMaster will send them.
In case of the event driven delivery schedules (opt-in or double opt-in signup, unsubscribe, data update) the email will be sent when one of these events occurs.
Delivery schedules are connected to emails. Multiple delivery schedules can be assigned to one email.
Delivery schedule types
Date driven delivery schedules
- Absolute: the email will be delivered at a given time. You can setup delivery time with an accuracy of 10 minutes. For example 03.20.2012 13:20. You can use this type for sending occasional newsletters. You can setup a delivery schedule even weeks before the sending time. At the set time the email will be delivered to the recipients.
- Relative: you can set that how many days after or before a given date - for example the date of signup - the email will be sent. With this type you can easily setup autoresponder series for newly signed up subscribers. Simply create the emails of the series and setup a relative schedule to each email. A further setup option is to send the email only on given days - for example only on weekdays.
- Birthday: it works similarly to the relative delivery schedule except that the given date is the anniversary of the subscriber's birthday. You can set up how many days after or before the anniversary you want to send the email.
Event driven delivery schedules
- At signup: in a simple opt-in process the email is sent immediately, in a double opt-in process the email is sent after the subscriber confirms the signup.
- At unsubscription: the email is sent when a subscriber unsubscribes from the list.
- At data update: the email is sent when the subscriber updates his/her data through a form. The delivery schedule can be assigned to a specific update form or every update form of the list.
- At double opt-in signup: the email is sent when a subscriber signs up in a double opt-in process. This email must contain the double opt-in confirmation link.
- RSS-to-email: MailMasterPlus checks the given RSS feed every 30 minutes if there is any new blog entry. If a new blog entry found the email is sent it to the recipients. It can include the RSS entry text in the email.
Further attributes of delivery schedule
A delivery schedule determines the following attributes:
List: the delivery schedule can send an email to a given list (or to the segment of the list) only. If you want to send the email to more than one list you should create as many delivery schedules as many lists you want to send it to.
Subject: in the delivery schedule you can define the subject line. You can use merge tags in the subject line to personalize it for the subscriber.
Sender name: you can define an arbitrary sender name. The recipient will see this name in the email client (Outlook, Gmail etc.) as the sender of the email.
Sender email: you can use any email address with domain names proven to be yours. We recommend you not to use a noreply@ email address but rather encourage recipients to interact with you. Email clients are monitoring recipients' engagements. You can define a different reply-to address if you want.
You can active or deactivate delivery schedule with one click. Until the delivery schedule is inactive it won't be delivered to anyone even when an event occurs or the sending date passes. Double check everything and send test emails before you active a delivery schedule.
Delivery schedule test
Before you send your email to the recipients make sure you've tested the email in various email clients. MailMasterPlus has a built in email preview test which does this in 48 variations of web-based, desktop and mobile email clients. Check the links in the email and the appearance with and without images. You can send test emails to your users' email addresses (you can add new users in the Users menu).